Volume 1,Issue 9
基于SOR 理论的《黑神话：悟空》对区域文旅的影响研究
随着文旅融合的深入发展，电子游戏作为新兴媒介，逐渐成为文化传播与旅游推广的重要工具，游戏能够通过生动的文化再现，激发玩家对旅游目的地的兴趣。本研究以《黑神话：悟空》为案例，基于 SOR（刺激– 机体– 反应）理论，探讨了电子游戏在文旅融合中的影响机制。研究表明，游戏的沉浸体验与界面设计显著提升玩家的目的地认知和情感反应，且认知对情感具有正向强化作用，二者共同 促进旅游意向的形成。此外，认知在“刺激— 情感/ 意向”链条中起到中介作用。此研究扩展了 SOR 理论在虚拟文旅场景中的应用，为学术界理解虚拟体验如何转化为现实行动提供了新的框架，展示了电子游戏在文旅发展当中的应用潜力，为政府、旅游从业者和游戏开发人员提供了独特的行业见解。
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