ARTICLE
Volume 2,Issue 1
20 January 2025
北京市国际新消费中心城市建设的现实挑战与创新路径
瑾 孙1 ,
彤娟 蔡2 ,
冰慧 魏1
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1
中央财经大学,
中国
2
中国人民大学,
中国
ER 2025 , 2(1), 20–23;
https://doi.org/10.61369/ER.2025010020
© 2025 by the Author. Licensee Art and Design, USA. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution -Noncommercial 4.0 International License (CC BY-NC 4.0) ( https://creativecommons.org/licenses/by-nc/4.0/ )
Abstract
北京市在建设国际消费中心城市过程中，新消费作为引领消费升级、推动城市形象跃升的重要引擎面临多重挑战：品牌集聚度不足、商圈布局失衡、业态创新滞后、文化转化薄弱及政策协同欠缺。这些问题制约了消费升级和城市国际竞争力的提升。系统分析五大问题的具体表现及成因，并提出针对性对策，包括制定专项规划、优化商圈布局、强化数字赋能、深挖文化资源和完善政企协同机制，为北京打造具有全球影响力的消费中心城市提供路径参考，对于推动首都国际消费中心城市高质量建设具有重要意义。
Keywords
国际消费中心
新消费
北京市
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